Ethnography as a research methodology allows me to immerse my self in the culture I am studying.  I enjoy the opportunity to engage in sensuous scholarship, listening, seeing, feeling, tasting and going beyond the surface to find deeper experiences of meaning in life. Much of my work has been focused on the study of African American engagements with the Odu, the indigenous scriptures of the Yoruba people of West Africa.

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Divining The Self:A Study In Yoruba Myth & Human Consciousness

Divining the Self weaves elements of personal narrative, myth, history, and interpretive analysis into a vibrant tapestry that reflects the textured, embodied, and performative nature of scripture and scripturalizing practices. Velma Love examines the Odu—the Yoruba sacred scriptures—along with the accompanying mythology, philosophy, and ritual technologies engaged by African Americans.

Drawing from the personal narratives of African American Ifa practitioners along with additional ethnographic fieldwork conducted in Oyotunji African Village, South Carolina, and New York City, Love’s work explores the ways in which an ancient worldview survives in modern times. Divining the Self also takes up the challenge of determining what it means for the scholar of religion to study scripture as both text and performance. This work provides an excellent case study of the sociocultural phenomenon of scripturalizing practices.



“Velma Love’s Divining the Self is an excellent ethnography of Ifa divination tradition in the African American community of Oyotunji Village in South Carolina and in New York City. In this innovative book, Love provides an in-depth exploration of how a community of believers constructs a new identity for itself by digging deep and tapping into the spiritual source and ‘orature’ of the Yoruba of southwestern Nigeria. The theoretical and methodological frameworks she deploys inspire fresh ways of thinking about non-textual religion, identity construction, race, gender, and community life in modern contexts. This is a book that will interest a diverse group of scholars in folklore and literature, mythology, spirituality, and African and African American studies, to mention just a few.”

—J. K. Olupona, Professor of African Religious Traditions, Harvard Divinity School

“Well-crafted case studies like Divining the Self are important contributions to the process of bringing religious studies into compatibility with the lived religious and scriptural practices of participants. Traditionally, scholars have focused on the text itself to find meanings based on words and concepts in order to claim religious relevance. This study looks beyond print and inscription by focusing on an influential oral and (relatively recently) written corpus in use among a participant population that outnumbers many ‘mainline’ Christian denominations.”

—Grey Gundaker, Duane A. and Virginia S. Dittman Professor of American Studies and Anthropology,
College of William and Mary